Crafted animations highlighting features for the Adobe GenStudio for Performance Marketing product on business.adobe.com, enhancing visual storytelling and user engagement.
*This did not include the GenStudio landing page marquee.

Results this work partially contributed to:

2.5x growth in engagement rate, from 5.6% to 14%.
203% increase in engaged visits.
Based on a comparative analysis across two 220-day periods.

Company
Adobe

Platform
Experience Cloud

Product
GenStudio for Performance Marketing

Role
Animation

Tools used
Figma, After Effects

Collaborated with
Creative Director, Assistant Creative Director, Art Director, Designers, Copywriters, Project Managers