Crafted animations highlighting features for the Adobe GenStudio for Performance Marketers product on business.adobe.com, enhancing visual storytelling and user engagement.
*Did not animate the marquee on the live site
Results this work partially contributed to:
Contributed to an increased Web Response Conversion Rate of 1800% (from 0.1% to 1.9%)
*Results reflect a comparative analysis across two 220-day periods.
Company
Adobe
Role
Animation
Tools used
Figma, After Effects
Collaborated with
CD, AD, ACD, Design, Project Managers, Copywriters
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