Role:
UI, Branding, Icon Development, Animation, Art Direction
Collaborators:
Designers, Creative Director, Copywriter, Developers, Project Manager
The Challenge
Design an engaging homepage, along with lawyer bios that communicated their newly established messaging “Change you can measure”.
Iconography
The iconography reflects the styling of the established logo. Since elements of the logo such as the gradient has already been established, and the copy “change you can measure” had been established, so it seemed that color could be used to refer to temperature and measuring change, as a thermometer would. This layout was designed on an 8px grid, so the design of the icons were created with that in mind.
